Writing compelling property descriptions is both an art and a science. Getting it right can make your rental property more appealing, attract high-quality tenants, and reduce vacancy time. However, poorly written descriptions can have the opposite effect, turning prospective renters away before they even visit the property.
For Sacramento property owners, where the rental market is competitive, an engaging, accurate description can be a game changer. Whether you’re managing your property on your own or considering hiring a property management company, avoiding these common missteps is crucial.
This guide dives into the most frequent mistakes property owners make when crafting descriptions, along with tips to ensure yours stand out for all the right reasons.
Why Property Descriptions Matter
Your property description is often the first impression potential tenants have of your rental. It’s not just words—it’s a tool to highlight your property’s unique features, set expectations, and attract the right tenants.
Here’s how a strong property description benefits you:
- Attracts the right tenant pool – Tenants are more likely to reach out if the listing resonates with their needs.
- Reduces vacancy time – A well-written description paired with professional photos can generate interest faster.
- Avoids miscommunication – Transparency in descriptions helps set accurate expectations, reducing misunderstandings.
Common Mistakes to Avoid and How to Fix Them
1. Being Vague about the Property Features
A common error many owners make is providing overly general information. For example, writing, “Spacious 2-bedroom apartment available” tells potential tenants very little about why your property is worth their attention.
What to Do Instead:
Be specific about what makes your property unique. Mention details like square footage, natural lighting, upgraded kitchen appliances, or smart home technology. For instance:
- “Bright and airy 2-bedroom apartment with 1,200 square feet of open living space, oversized windows offering plenty of natural light, and stainless steel appliances in the kitchen.”
2. Using Overused Buzzwords Without Substance
Phrases like “cozy,” “charming,” or “luxury” may sound appealing, but if not substantiated, they fall flat. For instance, labeling a dated property as “luxury” can lead to disappointment during viewings, damaging your credibility.
What to Do Instead:
Match adjectives with tangible features. For example:
- Replace “cozy” with “features a real wood-burning fireplace and custom-built shelving, making it a warm and inviting space for winter evenings.”
- Back up “luxury” with specifics like “includes granite countertops, high-end fixtures, and a spa-inspired master bathroom.”
3. Ignoring the Importance of Location
Renters in Sacramento don’t just choose properties—they choose locations. Failing to mention proximity to nearby amenities or landmarks can make your property appear less desirable.
What to Do Instead:
Highlight the neighborhood appeal. Use location-specific selling points like:
- “Located in vibrant Midtown, just a short walk to trendy cafes, local boutiques, and the iconic Sacramento Memorial Auditorium.”
- “Within 10 minutes of top-rated schools and close to freeway access, perfect for commuting families.”
4. Failing to Include Clear Pricing and Terms
Listing prices and rental terms can feel like details you’ll clarify later, but omitting them can deter serious inquiries. Potential renters want to know if the property fits their budget and requirements upfront.
What to Do Instead:
Specify monthly rent, deposit requirements, pet policies, and length of lease offered. This transparent approach minimizes unnecessary back-and-forth and ensures you attract renters who are ready to move forward. Example:
- “Monthly rent is $2,500 with a $1,500 security deposit. Small pets under 20 lbs are welcome with a $250 non-refundable pet deposit.”
5. Skipping Tasting Imagery
Words tell a story, and when done well, they can create evocative imagery that makes your property unforgettable. Too many listings lack creativity, listing features in dry bullet points without an engaging narrative.
What to Do Instead:
Paint a picture that helps potential tenants imagine living there. For example:
- “Imagine waking up to sunlight streaming through custom bay windows and enjoying your morning coffee on a private balcony overlooking lush greenery.”
6. Neglecting Professional Photos
While this may technically not be part of the text, poorly written descriptions often go hand-in-hand with poor-quality photos. Even the best description won’t perform well if the visuals are unappealing.
What to Do Instead:
Work with professionals to capture high-quality shots of your property, showing it in the best light. When paired with your engaging description, great photos are a powerful combination that guarantees interest.
7. Overlooking a Call to Action
Many property descriptions fail to direct the reader on the next steps, leaving them unsure of how to proceed.
What to Do Instead:
Close your description by inviting prospective tenants to take action. Be direct and encouraging, such as:
- “Schedule your private viewing today before this gem is gone!”
- “Contact us to book a tour and see your future home.”
Why Work with a Property Management Company?
Creating the perfect property description takes time, effort, and expertise. From crafting the right tone to capturing your property’s unique value, it requires a balance of creativity and strategy. Property management companies, like ours, bring years of experience to the table, ensuring your listing resonates with tenants and stands out in a crowded market.
Here’s how we can help:
- Expert property descriptions tailored to Sacramento neighborhoods.
- Professional photography and virtual tours to showcase your property.
- Marketing strategies that maximize visibility and interest.
- Complete tenant screening and property management services for a hassle-free experience.
Attract the Right Tenants with a Powerful Property Description
Creating an effective property description is more than just listing features—it’s about presenting your property as the perfect place to call home. By avoiding common mistakes like being vague, overusing buzzwords, or neglecting location details, you’ll attract interest and set your rental up for success.
If you’re looking for expert guidance in creating standout property descriptions—or need professional property management services in Sacramento—we’re here to help. Reach out today to discover how we can turn your rental property into a must-see listing!